What is RACE Digital Marketing Strategy, and How can Brands Adopt it?
As the number of individuals using the internet has increased over the past three decades, so has the profession of digital marketing. It developed into a more complex technique from the time of keyword stuffing and spammy links, utilizing big data, personalization, and a variety of diverse methods, including strategy, auditing, messaging, advertising, and more. Digital marketing agency Virginia professionals have also adopted new marketing techniques that more align to the current digital landscape.
Simply put, the field has grown more complicated than ever, and you risk falling behind without a strong structure for your digital strategy. When participating in digital marketing, there are so many different things to consider that it’s easy to overlook certain crucial factors that may make or break a company’s success. This makes having a defined framework for your digital strategy one of the essential things you must accomplish before getting into the specifics of tactics and campaigns.
Digital Strategy Framework Definition
What precisely is a digital marketing architecture or digital strategy framework, first and foremost? In plain English, it’s a document that lays out the progression of the marketing cycle, outlining crucial conditions and significant touchpoints. It guarantees that nothing in the intricate procedure is missed.
Digital strategy frameworks come in various forms and address many facets of the field, including communications, planning, and strategy. Some incorporate every aspect, while others concentrate on a single one. You must be aware of your company’s demands and priorities while developing your own to develop a framework that effectively supports your goals. You may create yours using the fundamental digital marketing models listed below as a reference.
RACE is an acronym that translates for Reach, Act, Convert, and Engage and was developed by Smart Insights. These four steps pertain to the online marketing operations you must carry out as you interact with clients through various channels and at different points in their purchasing cycles.
Reach: It entails increasing brand recognition and exposure while promoting your website and social media sites. Your critical success factors include, among others, website traffic, sponsored content, external links, and online interaction.
Act: It stands for “interact,” includes persuading visitors to do a particular activity on the website or social media page. Your important performance indicators include, among others, the bounce rate, time spent on the site, and the number of newsletter sign-ups.
Convert: To convert means to turn devoted followers into paying consumers. Your KPI includes, among others, the number of leads, the conversion rate, sales, and income.
Engage: Increasing client retention engagement includes developing trusting connections with them. Client turnover and regular customer rates are a few of your critical performance measures in this situation, among others.
What is RACE Planning good for?
RACE Planning, at its heart, can assist you in developing an efficient digital marketing plan small business IT solutions company by outlining the crucial actions for each stage of the customer journey.
The best way to embrace it?
Plan your course of action for RACE:
Reach. Improve all aspects of your digital advertising, such as press releases, influencer outreach, SEO, and pay-per-click (PPC) advertising. Place your brand on social media platforms used by your target market.
Act. Make a content marketing plan that includes a variety of content kinds. Spend a ton of money on video since more people will be watching this material. One of the leading digital marketing trends for 2021 is this, on which you need to concentrate. Make your resources the go-to source for your audience for pertinent, motivational information, regardless of the content you’re aiming for.
Convert. Create software for conversion rate improvement. In blog articles and very effective pop-ups, use text-based calls to action. Determine which designs and content aspects are most appealing to website visitors by using A/B tests.
Engage. Create a client touch point map and send tailored messages via social media, email, and the web.